Ross Bernstein

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The best-selling author of nearly 50 sports books, Ross Bernstein is an inspirational business speaker who helps companies and organizations think and act more like champions. Ross and his books have been featured on thousands of television and radio programs over his career, including CNN, MSNBC, Fox News, ESPN, TSN, ABC, NBC, CBS, and the CBC, as well as in the pages of the Wall Street Journal, New York Times, and USA Today.

As a working member of the media in his home state of Minnesota, Ross has a unique behind the scenes access to all of the local sports franchises in the area, including the Vikings, Twins, Timberwolves, Wild and Gophers. As such, he spends lots of his time in dugouts, club houses, locker rooms, and press boxes — and it’s here where Ross has met and interviewed thousands of professional athletes over the past 20 years.

As a best-selling sports author, Ross has written 50 books and writes three new titles every year. His award-winning books have reached No. 1 multiple times in the sports category on, and reached an all-time high world-wide sales ranking of No. 17 overall for his book “The Code.” Over the years, Ross has appeared on thousands of TV, radio, print and on-line media outlets as a guest and sports expert.

Ross has worked as a consultant, contributor and on-screen talent with several production companies over the years on a variety of motion picture, television and documentary film projects. Among them include: HBO (consultant: 2010 feature “Broad Street Bullies”), Disney (consultant: 2003 feature “Miracle”), History Channel (consultant: 2008 documentary about the “Miracle on Ice” for the “Our Generation” series), Northland Films (contributor and on-screen talent: 2008 documentary “Pond Hockey”). Ross has also optioned a couple of his books for movie projects, including “The Sheikh of Baghdad,” which was picked up by 3 Arts Entertainment, out of Los Angeles.

Ross worked as a producer and was featured extensively on-screen for the 2009 documentary about fighting in hockey called “Unspoken Rules,” which was based on his best-selling book “The Code.” Produced by award-winning Infinity Films, out of Vancouver, the movie was shown extensively on the SuperChannel throughout Canada in 2009-10. The film is presently making the rounds at various film festivals throughout the U.S. and Canada. Ross is currently working as a consultant/producer with Locomotion Pictures and Jigsaw Productions out of New York on their motion picture entitled “The Last Gladiators,” which is about the unwritten rules in hockey. The director of the film is Alex Gibney, who won an Oscar in 2008 for his critically acclaimed documentary “Taxi to the Dark Side.” The film debuted at the Toronto Film Festival in the Summer of 2011.

Signature Keynote

“The Champion’s Code: Life Lessons of Ethics and Accountability from the Sports World to the Business World”

Ever wonder why certain teams are SUCCESSFUL whereas others aren’t? Ross explains WHY — in an engaging and visually entertaining style that’s designed to improve YOUR organization’s productivity, morale and bottom-line profitability...

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