Kelly Styring

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Biography

Kelley Styring, Principal, InsightFarm Inc. developed her insatiable curiosity and passion for innovation during her Florida childhood, where she grew up inspired by the people and events that occurred where her dad worked - NASA's John F. Kennedy Space Center. In 2003 she founded InsightFarm, a consumer strategy and market research consultancy dedicated to helping its industry-leading Fortune 100 clients drive business growth through consumer insight.

Kelley's 2007 groundbreaking research study and book on women's purses and their contents, In Your Purse: Archaeology of the American Handbag, has been featured at conferences like M2W™-The Marketing-to-Women Conference, Johnson & Johnson's Consumer Insights Summit, and the Institute for International Research's Shopper Insights in Action and their Youth Marketing Mega Event. It has also been the subject of media coverage around the world, including Advertising Age, Brandweek, Fortune, Reuters, Good Morning America, ABC Radio's Satellite Sisters, Quirk's Marketing Research Review and the U.K.'s Research.

Before founding InsightFarm, Kelley managed market research for consumer products giant Procter & Gamble, learning how people around the world diaper their babies and take showers, among other things, and used that insight to develop and market new consumer products. She then joined Frito-Lay (part of PepsiCo) where she helped introduce the world to WOW! Olestra-based snack chips, managed market research for the company's $8 billion snack product portfolio, and served as Director of Consumer Strategy and Insights. She's also designed products for NASA and Black & Decker. Kelley earned her BA in industrial design from University of the Arts in Philadelphia and an MBA from the University of South Carolina.

A few of the innovations Kelley has helped bring to market include: Black & Decker's Dustbuster Redesign and their Cordless Appliances (now GE); Olay Bath Bar and Body Wash; Pampers Premium, Swaddlers and Bibsters; Frito-Lay's WOW! Olestra Snack Chips, Natural Line, STAX and Flat Earth Line; Tostitos Scoops and Hint of Lime; Tropicana FruitWise; Quaker Milk Chillers; Pepsi's Fuelosophy energy drink; Gap Brand's Forth & Towne; QuickStock.com; and positioning for prescription drugs Aromasin and Exubera.

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