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More media outlets have turned to Dr. Luntz to understand the hopes and fears of American than to any other political pollster. In the 2000 election cycle, Frank conducted almost two-dozen focus groups for MSNBC and CNBC, including live sessions following each night of both party conventions and presidential debates. His reoccurring segments on MSNBC/CNBC, 100 Days, 1000 Voices won the coveted Emmy Award in 2001. He was a primary night and election night commentator for The News with Brian Williams on MSNBC in 2000 and continues those duties for Hardball in 2004. Frank has conducted focus group sessions for all three networks and two of the three cable news channels. Previously, he has conducted focus groups for The Wall Street Journal, U.S. News & World Report, PBS, and the BBC.
The "Instant Response" focus group technique Frank has pioneered was profiled on 60 Minutes in 1998. He has also been a guest on Meet the Press, Nightline, Crossfire, Capital Gang, The Jim Lehrer Newshour, The Montel Williams Show, The Today Show, Good Morning America, The Charlie Rose Show, Politically Incorrect, and Hardball with Chris Matthews. He also served as a consultant to the award-winning NBC television drama The West Wing.
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