David Baxter

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Age Wave is the nation’s foremost thought leader on population aging and its profound business, social, healthcare, financial, workforce and cultural implications. Under the leadership of Founder/CEO Dr. Ken Dychtwald, Age Wave has developed a unique understanding of the body, mind, hopes and demands of new generations of maturing consumers and workers. Since its inception in 1986, the firm has provided breakthrough research, compelling presentations, award-winning communications, education and training systems and results-driven marketing and consulting initiatives to over half the Fortune 500.

David Baxter has worked with Ken Dychtwald for more than ten years spearheading cutting-edge, landmark consumer, market, and industry research and analysis.

David oversees powerful newsmaker studies that enable clients to enhance and differentiate their brand in the national or global media, establish themselves as thought-leaders, refine their understanding of their unique consumer needs and desires, and utilize landmark research insights to identify new strategies, markets, and product opportunities.

He has developed and managed numerous highly acclaimed national and global surveys, uncovering unique market opportunities created by the growth of the over-50 population. Collectively, these surveys have spanned over 50,000 respondents on such topics as types of retirement experience, baby boomers' emerging vision of retirement, the new role of the financial advisor, needs and priorities in legacy and inheritance, attitudes toward aging and retirement around the world, and the impact of changing demographics on the workforce. Findings from these landmark studies have been widely featured in leading media such as 60 Minutes, the New York Times, the Wall Street Journal, the Financial Times, Business Week, and U.S. News and World Report. Mr. Baxter is coauthor of the Handbook of the New American Workforce, contributing author to Longevity Rules, a public speaker on cutting-edge research findings and he is frequently interviewed by the media for his knowledge and opinions on population aging and its implications.

Prior to joining Age Wave, Mr. Baxter was an intelligence officer at the Central Intelligence Agency, where he orchestrated intelligence collection efforts and briefed key decision makers in the Commerce, Treasury, and State Departments on strategic developments in overseas markets and industries.

Speaking Topics

  • Understanding the Body, Mind, Heart and Spirit of the New “Middlescent” Consumer
  • How the Age Wave Will Transform the Marketplace - and Our Lives
  • A New Vision/Agenda for 21st Century Aging: Seven Critical Course Corrections
  • Needed for a Century of Successful Aging
  • The Aging of America: Triumph or Tragedy?

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