Cam Marston

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Cam Marston is a consultant, author, and speaker who has worked with Fortune 500 companies and small businesses throughout the world to improve multigenerational relations and communications. He has appeared in the Chicago Tribune, Philadelphia Inquirer, New Zealand Herald, Entrepreneur Magazine, Charlotte Observer, HR Management Today, Money Magazine, Fortune Small Business (FSB), on the BBC, and in and numerous trade journals and city business journals across the United States.

Cam's programs and concepts are the result of nearly a decade of extensive research and study inside businesses of all sizes and sectors. In the course of his work, he has interviewed hundreds of representatives of the various generations. Their answers are interesting - sometimes surprising - and always valuable.

Speaking Topics

Four Generations in the Workplace
For the first time in history, four distinct generations - Matures, Boomers, Xers, and Millennials - are employed side by side in the workplace. With differing values and seemingly incompatible views on leadership, these generations have stirred up unprecedented conflict in the business world. Effective management of this generational divide is vital to longevity and success. In fact, it is the most important demand your company can make of its leaders.

Eliminating generational discord is grounded in understanding what makes each tick.

  • What are their core values?
  • What do they expect of their leaders?
  • How do they define success?
  • How are they different than you?

In this engaging presentation, Cam Marston answers these questions and more. Learn how each generation developed its core values, how that manifests in the workplace today, and why they can all not only operate alongside each other, but do so with extraordinary success. This program provides the generational insight, concrete examples and specific approaches to help frustrated managers build the individual connections needed to boost employee performance and retention.

Walk away from this experience knowing:

  • Common generational characteristics
  • Specific leadership needs of each generation
  • The new definition of company loyalty
  • Fresh guidelines for team building

As you will learn, the only common ground is the intensity with which each generation holds fast to its value system. Understanding and respecting those generational biases are critical to bringing out the best in every employee.

Recruiting and Retaining the Generations
Quality employees are your organization's most valuable resource. How do you find the best candidates, and how can you keep the ones you have? Who is on your 'lifer list'? What are you doing to make sure they'll stay?

This presentation uses best practices across industries to show how today's most competitive companies are competing for, winning, and retaining their top people. It breaks down the motivations of each of the generations of employees and illustrates how companies "in the know" are using those motivations to better attract and retain their talent.

Generational Pendulum
We've been here before. History is repeating itself right in front of us. The four generations have existed before in times much like these, and they've had the same reaction to these economic challenges. Being a student of the past makes the future predictable, and the future is bright for forward-thinking companies. Favor will fall on those who adjust their strategies to create opportunities for the predictable attitudes and outlooks of each of the generations today. Marston's "Generational Pendulum" peeks into the looking glass of the future where we see the past, present and prediction of what will happen to each of the generations. This provocative program uses similar historical times to explain the behaviors of the population. Marketing, communications, sales, and human resources will find this content thoroughly engaging and position them to benefit from these anticipated changes. History is repeating itself. Be Ready.

This presentation will be customized to focus on predictable industry trends.

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